Facebook and sonic branding

It could be fun is Sonic Branding had a Facebook quiz-application: Which song are you? Then people should answer like 10 questions of who they are as a person, and based on the answers they would be catagorized as the arch-types which we had labeled with a song. Then the user would see which song they were. THis might create more attention to our newly sound branding-group which honestly has a very bad member-rate at the moment.
The only problem is that we dont want to be a corporate group, but a interest group. Maybe you can be both, but I believe in the interest of sound branding and not particular in the marketing of sonic branding when it comes to Facebook. This is mainly because we are a b2b company, and even though a lot of companies are at Facebook, a personal "which song are you?" quiz would send wrong signals of who we are, and what we do. But maybe we could make other initiatives?

Corporate audio identity

Sound branding – or sonic branding, audio branding or acoustic branding – is not only about external marketing. Internal marketing has gained a lot of focus as well, and here sound is also a part of the corporate identity. Identity is as much about internal identification and dedication to the employer as it is externally identification to products or company.

In the western world individuals uses their job as a building stone in their own identity project. You are your job. It is therefore not unimportant how the company is perceived by the employee or potential employee. The atmosphere, the colleagues, and the leaders are important factors when employees evaluate their job. And atmosphere can be affected by taking sound into the internal branding. If the company can make employees (positively) identify themselves with a certain song or tune, it will strengthen the group affiliation.

Sound creates emotions and moods; it can appeal in a positive or negative way, and enhance memorability. It is a strong tool in affecting individuals and it is, thus, a good idea to broaden sound branding to an internal perspective.

Exam case, Red Bull

we have just gotten the exam case, that we are going to write the next 10 days.
Its in the course marketing communication planning. We have to make suggestions for research design and measurement design for a buzz marketing campaing, measure RedBulls consumption, social and political context, and have recommendation how research can help RedBull to increase their sales through our findings.

RedBull.. I dont know RedBull.. do you?

social media

I was at a UngKom event yesterday. UngKom (unge kommunikatører) is a student organization within Dansk Kommunikationsforening. They continiously arrange events for their members in Copenhagen, Odense and Århus. Yesterday it was about social media at a gallery called Gallery FEDT, which is placed in Nansensgade in Copenhagen. It was fun and I actually learned something about the media - in spite of the fact that I use them every day. It made me think of how to use social media and online network more actively in the marketing of Sonic Branding, where I work as marketing assistant.
It only cost the time and ressources used in creating and continiously update the blog/Twit/statusupdate etc. And it does cost a lot of time, but if you can create attention and excitement about sound branding and corporate sound identities in a small group, you got some important amassadors for your course.
Both me, my boss and my co-workers already use these media - Facebook, Twitter, LinkedIn, Blogger - daily, so I guess its only a matter of thinking the company and our visions as a part of it.
It does not have to be commercial push effects. I love to tell about what I do at Sonic Branding, and what Sonic Branding does - so does my collegues. And if we can create attention e.g. in a facebook-group with just 200 fans/members, which also think sound branding and corporate sound identities are an interesting and relevant field, then we have a valuable small community reaching all over the world :)