social media

I was at a UngKom event yesterday. UngKom (unge kommunikatører) is a student organization within Dansk Kommunikationsforening. They continiously arrange events for their members in Copenhagen, Odense and Århus. Yesterday it was about social media at a gallery called Gallery FEDT, which is placed in Nansensgade in Copenhagen. It was fun and I actually learned something about the media - in spite of the fact that I use them every day. It made me think of how to use social media and online network more actively in the marketing of Sonic Branding, where I work as marketing assistant.
It only cost the time and ressources used in creating and continiously update the blog/Twit/statusupdate etc. And it does cost a lot of time, but if you can create attention and excitement about sound branding and corporate sound identities in a small group, you got some important amassadors for your course.
Both me, my boss and my co-workers already use these media - Facebook, Twitter, LinkedIn, Blogger - daily, so I guess its only a matter of thinking the company and our visions as a part of it.
It does not have to be commercial push effects. I love to tell about what I do at Sonic Branding, and what Sonic Branding does - so does my collegues. And if we can create attention e.g. in a facebook-group with just 200 fans/members, which also think sound branding and corporate sound identities are an interesting and relevant field, then we have a valuable small community reaching all over the world :)