Malaysias new upcoming market must be any kind of sustainable initiatives. Most places in the region they dont know how to handle e.g. their waste and energy supply.
This results in largely wasted resources and damage to the earth. Lots of garbage are lying at the beaches, in the rivers and in huge dumb-sites without membrane to prohibit the chemicals from dripping down to the ground and CO2 to rise in the air.
Some hotels at the beach dont even have sewers, and all the tourist's s*** goes directly into the sea. Thats why some hotels remains empty, they couldnt keep their customers because the beach is so nasty they went bankrupted. Its really short term thinking...
Generally in Malaysia they dont think its necessary to isolate their buildings, why? Its warm already! Rockwool e.g. fights a brave fight to make entrepreneurs, architects, engineers and workmen realise how much energy they can save, if they isolate. The cool air from the expensive aircon goes right through the windows and walls and more aircons than actually needed are installed in the house to make up for Malay's crazy craving for coldness.
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