comparing sound concepts

It really seems like two of my favorite bars here in KL have found the right concept. Without thinking about it I have subconsciously chosen two bars who have a very clear sound profile.
I am talking about Pinchos and Twenty-one in Changkat, KL. The bars as such is ordinary bars without special events or theme-night. They are what they are: two bars with totally different sounds.

Pinchos is a tapas restaurant, which has a clear Latin/Spanish theme. Interior, colors, food and drinks all contribute to the Spanish/Latin atmosphere. The music is the last and important detail to Pinchos' profile. All music share the vibes of Latin America and Spain, by rhythm and by language. This attracts a lot of Spanish-speaking expats to the bar, who adds the last element to the theme. You come here to meet people, to talk and mingle. To meet new friends.

A bouncer meet you when you walk the two stairs up to the restaurant terrace, he makes sure that guest in this club are probably dressed with long pants and closed shoes. The international "backpacker suit" is not allowed. To reach the bar one takes the stairs which has a fancy alone standing glass railing. The heavy pumping bass wraps the white leather interior in a sophisticated slightly arrogant atmosphere. You come here to to dance, hang in the bar, to score and to show off. The music makes a big difference; only at the outdoor terrace is it possible to have a conversation, inside the music is to loud to exchange more than the usual short get-to-know-you-conversation.

Music is a large dimension on concept building, music; it add last dimension of experience to the concept and bind emotional reaction to the place. Imagine how the bar would perform if Pinchos started to play David Guetta/ Fedde Le Grant inspired music in their tapas bar, or if Twenty-one began to play Margarita or Gloria Estefan in theirs. The profile would vanish like ice cubes in a hot drink and guest will get confused disappointed and eventual have finished their last drink. Music make the bar exclusive in who they are.