Sound Logo inflation

Enhance your consumer based brand equity, strengthen your brand associations and build your brand value with sounds. Sound branding, Sound logos, Sound Strategy and Brand universe are buzz word and can make companies throw thousand (if not millions) at the new hip sound bureaus that pops up all over the western branding world.

http://www.premiumbeat.com/ bear witness to that sound logos are getting generally accepted amongst companies and private persons. Who doesn't want to have personal sounds for e.g. their smartphone? Buy your personal sound here for approx $30.

Is it necessary for a company to customize (or “co-create”) a unique corporate sound and spend valuable resources on something that, now, can be bought off the shelves? Consumers might not hear the difference anyway – what is the difference between Mercedes-Benz expensive “uh-uhh” or Intels oldie “dam-dam-dam-dam” or McDonalds “da-da-dam-da-daaa” composed by Justin Timberlake and Premiumbeats premade-off the shelves-sounds?

I think I know the answer… Do you?

Its a long way to the top if you wanna rock and roll

Climbing a mountain is easy. Dont read too much about the challenge, pack your back (and consult more experienced people if you are in doubt of the packing list), and go.

The Kinabalu mountain is located in Sabah, Borneo and is 4095 m at Low Peak, where climbers ends to see the sunrise.

Everyone can climb Mount Kinabalu - thats whats the guidebooks saids.

I am about to agree - but not quite. It is true that no mountain-gear or special climbing skills are needed, one can hike all the way up. However, it is a must to be a bit fit and it is a must that you are willing to hang in a robe on the steep mountain side almost 3800m above ground (its only dangerous if you let go).

But besides from that, you will do great!

Coming down was actually the hardest part - or the day after going up the stairs to the hotel room.

No matter how exhausted, no matter how much the body aches - one has to continue. Because there is no other way. There is something about a challenge like that. The point of no return.

I believe that one must set oneself challenges like that once in a while. We live in a society where we can alway call a cap - or pay someone to do things for us. We are never faced with situations where we HAVE to continue, even though our mind and body tells us no. I think we are spoiled.

In math class in early primary school, I remember that my teacher told us that no matter how many 9's one puts on 0,9, it will never become 1. It will always be less.
I later came to think of it and realized, that sometime one has to cross the line in order to know where it is. If one always stays on the safe side, one never know exactly where ones limit is. It will never become 1.
I think that it is important to know ones own limits - otherwise how can you answer the questions: What can you do?

At least now I know I can set myself a goal, keep the spirit up during the journey and enjoy it - no matter how much will power it took at some points.

"Mountain Climber" is on the personal CV!

What rather than Where

I was filling out this survey yesterday regarding my future expectation in the labour market. I was asked to rank the parameters most important for me when looking for jobs. I choose things such Career Opportunities in the Company, Company Image, Start Salary, Managing Style, and Location.

I am a stereotype of my generation; A global citizen that is confused about all the choices that is possible in this world, because she believe she can be whatever she want. In career settings she thinks about myself before of others – the worst fear being to wake up one day and discover that realization of one self is too late. Well educated, years of work experience and awareness of what to offer. Egocentric, Global and Spoiled. That's my generation.

So, I was brainstorming about future jobs – not for now but whenever I finish my thesis and all that. I start to feel the stress already; a new era in my life is approaching fast and I have to be ready in order not to waste time. Location seemed to be my most consciously preferred parameter. However, I realised that the criteria that defined Location was not as I thought. It was not about distance from my original home or which country I want to see.

Unconsciously, I chose large urban cities – regardless of country and regardless of distance from my original home. As I see myself as an urbanised person the type of city is more important than location in the world. It fits more into my perceived self to live in an international, urban capital, than a small to medium sized town in Denmark, placed as far away from the capital Copenhagen in terms of Location and Theme as possible.

I would rather live in Singapore than in Struer.

 VS