Enhance your consumer based brand equity, strengthen your brand associations and build your brand value with sounds. Sound branding, Sound logos, Sound Strategy and Brand universe are buzz word and can make companies throw thousand (if not millions) at the new hip sound bureaus that pops up all over the western branding world.
http://www.premiumbeat.com/ bear witness to that sound logos are getting generally accepted amongst companies and private persons. Who doesn't want to have personal sounds for e.g. their smartphone? Buy your personal sound here for approx $30.
Is it necessary for a company to customize (or “co-create”) a unique corporate sound and spend valuable resources on something that, now, can be bought off the shelves? Consumers might not hear the difference anyway – what is the difference between Mercedes-Benz expensive “uh-uhh” or Intels oldie “dam-dam-dam-dam” or McDonalds “da-da-dam-da-daaa” composed by Justin Timberlake and Premiumbeats premade-off the shelves-sounds?
I think I know the answer… Do you?
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