Some companies invest in specially made "corporate music" with the intent of creating recognition and affiliation to the brand. I have previously worked from the sound bureau's side and I sensed an unspoken precondition, from all three sides (company, advertising agency and sound bureau), that:
"sound is good".
... Is it?
I have made such a survey which is running right now. I am looking forward to see if I'm the only Dane who doesn't want sound on online banners and power point presentations, and prefers to be in control of the sounds played in consumer controlled media.
If you are Danish, please fill it out on
http://web.trictrac.com/servlet/trictrac?e=GdIDDp8zdFPDq8LdmIf you ask me personally, I have a feeling that consumers prefer some media without sounds. And I think its important for companies to make this research of their customers before they get carried away with their sound branding.
So it is said that if you know your enemies and know yourself, you can win a hundred battles without a single loss.
ReplyDeleteIf you only know yourself, but not your opponent, you may win or may lose.
If you know neither yourself nor your enemy, you will always endanger yourself.
-- art of war
Jeg er stolt af dig Julie og glad for at se, at du bærer lydfanen så flot og højt. The right Sound at The right place, that We Call audible understanding. Sonic Minds 2011.
ReplyDeleteHvornår kan vi mødes til en kaffe og følge op på det hele?