Guide for companies

For my Danish readers I want to share this brief guide for companies created by Dansk Industri and Musikzonen.

The guide is directed to companies that wish to exploit the potential from music to leverage brand experience and equity. The guide holds inspiration, information and facts about posibilities, prices and regulations.

Photo: Scanpix

The guide also gives examples of which communication touch points that may benefit from some special attention to the audible side. Further, it showcases companies who has already leveraged on their sound brand potential.

See the guide in PDF from Musikzonen and DI here

You can read the full article from Markedsføring from 24th April 2012 here